How to Generate Quality Roofing Leads
If you’ve been in the roofing business for any period of time, you know how important it is to generate high-quality leads. Especially over the past few years, you have likely seen a shift in strategy as the tactics and channels you previously utilized may not be as effective as they once were. You’re likely struggling with how to capitalize on these emerging trends and locate valuable customers.
The good news is that there are many different ways you can generate qualified leads for your roofing business. We’ll explore these methods in this article in detail, as well as how you can determine which method works best for your business. For a legal advocate with a reputation for excellence who will work diligently to provide you with strategic representation in all legal matters, including employment and roofing law, contact one of the roofing attorneys from Cotney Attorneys & Consultants.
Boost Lead Generation With SEO
SEO (search engine optimization) is one of the most effective methods of driving awareness to your roofing business via organic traffic to your website. This isn’t surprising given that more than 40 percent of revenue comes from organic search results. In order to best optimize your website for search engines like Google, there are a few key steps you should follow:
- Create a list of keywords that are relevant to the roofing industry.
- Create authoritative content to add to your website.
- Optimize existing content you have already created for your website for relevant keywords.
- Make sure your website is optimized for mobile and desktop and loads quickly.
- Encourage your clients to leave positive reviews for your business on Google.
- Ensure your website successfully leads to conversions.
Advertise on Social Media
Advertising via social media platforms, such as Facebook and Instagram, is an excellent strategy to create a presence for your business, strike conversations with potential customers, gain valuable insights into customer behavior, and attract qualified leads. Some examples of effective social media advertisements utilized by roofing contractors across the nation include before and after photos of a project, video tours of jobsites, and how-to videos for homeowners. Ideally, these posts or advertisements should generate awareness for your brand in a helpful and engaging manner. Your customers learn something about your brand, and you learn something about the behavior of your customers.
Create a Direct Mail Campaign
Direct mail may seem like a thing of the past for the modern American; however, the significant decrease in the amount of mail the average consumer receives actually makes your message much more likely to be read`. That being said, it’s important to be careful with this strategy as it may serve only a waste of money if done unsuccessfully. Direct mail has an average cost per lead of $54.10 for postcards and $51.40 for a general mailing list.
To create a successful direct mail campaign, you’ll want to target a select group of people based on your ideal customer. The messaging must be strong with a clear call to action. It should speak to one specific service rather than many and stress how easy it is to get a hold of your business.
Stay on Track of Storm Chasing Apps
It’s no secret that weather is a critical aspect of your roofing business. A customer with a roof affected by storm damage is a qualified lead. However, you may not be leveraging the weather to the best of your ability.
A great way to stay on top of the weather is through the use of storm-tracking software and applications or weather alerts provided by your local news station. Simply by knowing where and when the next storm is going to hit, you’ll have an advantage over your competitors in getting ready to visit the homes of those who are likely to be affected. You can even send social media advertisements out right before and after a storm to draw awareness to your brand. Once you have begun generating leads, you’ll likely want to contact one of our roofing lawyers to review your contracts and ensure that your construction business is entering into beneficial agreements.
Participate in Trade Shows
Participating in trend shows and other local events is an easy and fun way to give your roofing business an edge over the competitors. You gain the advantage of generating business awareness, creating new partnerships, sleuthing out the competition, and turning consumers seeking specific products or services into highly-qualified leads. It’s absolutely critical to remember that when someone visits your booth at a trade show, they should be walking away with significant takeaways, such as a free quote or contact information for your business that they can follow-up on.
The Bottom Line
Above all else, the most important thing to remember about generating high-quality leads is that you’ll likely have to try out several methods before discovering which methods are most successful for your business. There are many more strategies out there than those we reviewed briefly in this article, including telemarketing, email marketing, canvassing, and more. Through a blend of the appropriate outbound and inbound strategies, you’ll be able to enjoy returns far into the future. If you find yourself in a position in which you need legal assistance, such as defending against an OSHA violation or filing a contract dispute against an owner, it’s time to consider hiring a roofing lawyer in Tennessee.
If you would like to speak with a roofing attorney in Tennessee, please contact us today.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.