Construction Law

Understanding Trademark Laws in Construction featured image

Understanding Trademark Laws in Construction

Contractors and small construction business owners should never overlook the trademark application process. Moreover, once your intellectual property is protected, you should never overlook monitoring this information. In this brief article, a construction lawyer in Wilmington, NC, will discuss several of the reasons why construction companies partner with a construction law firm to ensure their company’s identity remains protected.   

What Is a Trademark in Construction?

When a trademark is successfully registered, this protects the intellectual property of a business. For example, a company’s name, logo, catchphrases, and even the products and services provided may be eligible to be trademarked. Many small businesses make the mistake of filing their own trademark application without the assistance of a contractor lawyer in Wilmington, NC. Without legal advice, a trademark application may be vulnerable to infringement. 

The Benefits of a Registered Trademark

When you effectively register a trademark with an attorney, your business can enjoy the following benefits:

  • Protection: A registered trademark offers your business protection against competitors that try to take advantage of your brand and reputation. 
  • Legal Outlet: When properly trademarked, a competitor will experience serious legal repercussions for willful use of your company name, logo, and other intellectual property.
  • Reducing Risk: An experienced attorney will perform their due diligence and make certain that your trademark isn’t infringing on a competitor’s brand.
  • Federally Registered: With a federally registered trademark in your possession, if a competitor accuses you of infringement, you have a firm defense in place if litigation arises.

Partner with a Construction Attorney 

Consulting a contractor attorney in Wilmington, NC, for your trademark needs is extremely important. An attorney can make certain that your intellectual property qualifies for federal protection. We can identify and accurately define what products and services require protection and effectively file the trademark application on behalf of your business. As the trademark application process is a legal proceeding, before filing your application, consult an experienced trademark law attorney to ensure your best interests are covered.

At Cotney Attorneys & Consultants, we don’t only assist with trademark registry. We can also monitor and safeguard your trademarks to ensure your intellectual property remains protected. For your construction business or legal needs, consult the knowledgeable construction attorneys at Cotney Attorneys & Consultants.     

If you would like to speak with a construction attorney in Wilmington, NC, please contact us today.

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.